In 1970, a rhino poaching epidemic began that hit black rhino populations severely. The crisis continued to deplete populations right through to the early 1990s, so much so that by 1993, there were only 2,475 black rhinos left in the world. The Save The Rhinos Foundation supports and manages rhino conservation projects in Africa and Asia to ensure the survival of rhinos through strategic partnerships, targeted protection, and scientifically sound interventions.
Problem statement
Nonprofit organizations are facing challenges in keeping their donors engaged, shoring up critical support, and looking for ways to make the most of disruptions. Although having a dedicated website is useful, it is not accessible enough for other users on different platform.
CHALLENGES & PAIN POINTS
Poor user engagement is a major sign the website can be improved in areas including navigation, content, and more.
When 'Donation page' aren’t performing at top quality, additional support from donors is also absent.
Most nonprofit websites are still not available for multiple platforms, which leads to lack of user engagement.
Accessibility is usually ignored and excluded from nonprofit websites, which makes most of nonprofit websites not inclusive.
Identifying pain-points in mainstream restaurant reservation process.
What do you know about endangered rhino species?
Do you make any contribution to help save any endangered species? How do you make your contribution?
What are the challenges you face when trying to make a contribution? Do you have any preferred method?
INSIGHTS
50% of users are not aware of endangered rhino species and do not know how to make contributions
50% of users feel less motivated to make contributions due to lack of accessibility to to nonprofit organizations
100% of users feel that they would make more contributions if they had quick and easy access to make donations
To help better educate users with concise information of threats that rhino species are facing
By making Save The Rhinos available in different platforms, and building its own dedicated app.
More contribution options for users to choose from: donation, adoption, and volunteer.
THE USERS OF SAVE THE RHINOS
Save The Rhinos users range from dedicated wildlife volunteers, animal lovers, young adults, and casual browsers.
A desk worker who occasionally participates in outdoor activities with his family and dogs. They love to go on a picnic in a national parks on weekends. Their passion of saving endangered animals grew deeper since they saw a post of a poached rhino online.
I really want to make contributions for endangered rhinos. I have a corgi myself, and I want to do learn more about wild animals and do my best to save them. Especially the endangered ones.
A mother and a wildlife rescue volunteer at a conservation park. They have been studying endangered rhino species and trying their best to keep the rhino population from decreasing. As a busy mother, they wish that there is a better and on-the-go way to promote rhino conservation and encourage others to join the campaigns.
Wildlife conservation is really important to me. I love my family and I love my job. But saving these endangered species is something that I deeply care about.
USER FLOW
User flow helps visualize the path taken by a user to make a contribution.
In this project, the main user flow highlighted is making a contribution, where user can choose from three options: making a donation, adopting a rhino, and volunteering.
SITEMAP
Progressive enhancement approach from the smallest device is applied.
The enhancement from the smallest device is used to keep focus on the most important elements.
Building a sitemap
WIREFRAMES
VISUAL AND BRAND LANGUAGE
Crafting a visual & brand language that enhance Save The Rhino's identity.
The visual language combines functionality with imagery and microelements to educate and encourage users to save endangered rhino species.
The personality of Save The Rhinos as a brand was crafted to be approachable, friendly, inspiring, and encouraging.
AN ENCOURAGING, INSPIRING, & FRIENDLY TONE OF VOICE
DESIGN SYSTEM
Building up from small elements to templates and pages, start by mapping out the foundational elements, or atoms, that will be used in the design.
BOLD · MINIMALISTIC · CONTEMPORARY
FINAL DESIGN & PROTOTYPE
